Mei Av
Design Director turning ambiguity into clarity.
I lead teams that ship 0-1 products at scale. Currently at Adobe, building the future of AI-powered documents.
I lead teams that ship 0-1 products at scale. Currently at Adobe, building the future of AI-powered documents.
Mei Av
Design Director turning ambiguity into clarity.
I lead teams that ship 0-1 products at scale. Currently at Adobe, building the future of AI-powered documents.
I lead teams that ship 0-1 products at scale. Currently at Adobe, building the future of AI-powered documents.
Mei Av
Design Director turning ambiguity
into clarity.
I lead teams that ship 0-1 products at scale. Currently at Adobe, building the future of AI-powered documents.
✦ Leadership Philosophy
WHAT I DO
I find the real problem, then build the vision to solve it.
Rooted in user research and sociology, I don't accept problems at face value—I dig until I understand what's actually broken. I thrive in the chaos of 0-1 products, creating order and direction for teams navigating ambiguous challenges. From vision work to execution, I build the frameworks that move teams from "what if" to shipped.
HOW I LEAD
High agency is the core
The best designers—and the best teams—don't wait for permission. They question things that don't make sense, push back when it leads to stronger outcomes, and actively shape the product and business. High agency turns designers from executors into drivers.
Clarity unlocks resourcefulness
The right problem, deeply understood, gives teams the confidence to move fast. When we're aligned on what matters and why, people get resourceful—navigating constraints, finding creative paths forward, and influencing outcomes instead of waiting for answers.
Collaboration builds resilience
I blur the lines between disciplines because resilience is stronger together. Engineers, product, design, and now AI all bring different expertise. When teams co-create, they adapt faster and withstand the inevitable shifts that come with building something new.
Learning is the outcome
Perfection isn't the goal—progress is. High-agency teams create momentum, test, learn, and improve. That's how we deliver impact that lasts.
✦ Leadership Philosophy
✦ Leadership Philosophy
WHAT I DO
WHAT I DO
I find the real problem, then build the vision to solve it.
Rooted in user research and sociology, I don't accept problems at face value—I dig until I understand what's actually broken. I thrive in the chaos of 0-1 products, creating order and direction for teams navigating ambiguous challenges. From vision work to execution, I build the frameworks that move teams from "what if" to shipped.
I find the real problem, then build the vision to solve it.
Rooted in user research and sociology, I don't accept problems at face value—I dig until I understand what's actually broken. I thrive in the chaos of 0-1 products, creating order and direction for teams navigating ambiguous challenges. From vision work to execution, I build the frameworks that move teams from "what if" to shipped.
HOW I LEAD
HOW I LEAD
High agency is the core
The best teams don't wait for permission. They question, push back, and shape the product. High agency turns designers from executors into drivers.
High agency is the core
The best designers—and the best teams—don't wait for permission. They question things that don't make sense, push back when it leads to stronger outcomes, and actively shape the product and business. High agency turns designers from executors into drivers.
Clarity unlocks resourcefulness
The right problem, deeply understood, gives teams the confidence to move fast. When we're aligned on what matters and why, people get resourceful—navigating constraints, finding creative paths forward, and influencing outcomes instead of waiting for answers.
Collaboration builds resilience
I blur the lines between disciplines because resilience is stronger together. Engineers, product, design, and now AI all bring different expertise. When teams co-create, they adapt faster and withstand the inevitable shifts that come with building something new.
Learning is the outcome
Perfection isn't the goal—progress is. High-agency teams create momentum, test, learn, and improve. That's how we deliver impact that lasts.
Clarity unlocks resourcefulness
The right problem, deeply understood, gives teams confidence to move fast. Alignment creates resourcefulness—people navigate constraints and influence outcomes.
Collaboration builds resilience
I blur the lines between disciplines. When engineers, product, design, and AI co-create, teams adapt faster and withstand change.
Learning is the outcome
Perfection isn't the goal—progress is. Test, learn, improve. That's how we deliver impact that lasts.
✦ WORK
✦ WORK
Recent Impact
Recent Impact
Get in touch for more details
Get in touch for more details
2025
2025
2025
Acrobat PDF Spaces
Acrobat PDF Spaces
Acrobat PDF Spaces
0-1 product launch | 1M users in first month
0-1 product launch | 1M users in first month
0-1 product launch | 1M users in first month
Shaped product strategy and design execution for new AI first workspace platform.
Shaped product strategy and design execution for new AI first workspace platform.
Shaped product strategy and design execution for new AI first workspace platform.
2024
2024
2024
Acrobat AI Assistant
Acrobat AI Assistant
Acrobat AI Assistant
0-1 product development | 7M users in year one | TIME's Best Inventions 2024
0-1 product development | 7M users in year one | TIME's Best Inventions 2024
0-1 product development | 7M users in year one | TIME's Best Inventions 2024
Led design vision and strategy for Adobe's first major AI product integration.
Led design vision and strategy for Adobe's first major AI product integration.
Led design vision and strategy for Adobe's first major AI product integration.
2020
2020
2020
Acrobat Sign SMB
Acrobat Sign SMB
Acrobat Sign SMB
Shipped in 3 months | $35M ARR in year one
Shipped in 3 months | $35M ARR in year one
Shipped in 3 months | $35M ARR in year one
Led design and go-to-market strategy for small business offering
Led design and go-to-market strategy for small business offering
Led design and go-to-market strategy for small business offering
